Category: Geen categorie @en

All you need to grow!

Story telling and free association

On the Insight show we are presenting how PPG Coatings has turned their innovation cycle into a more consumer centric approach. The key to this is listening better to the consumer. The story telling approach in combination with free association helps PPG in realizing better innovation and more in market success. In our white paper…
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April 26, 2016 0

Introducing the DVJ Principles for Growth

Growth is the number one KPI for brands. But in the research world, we see common mistakes and incorrect assumptions which hamper our ability to help brands grow. In response to these mistakes, DVJ have introduced the Principles for Growth which will help brands overcome these common errors in the research and marketing world. Over…
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March 24, 2016 0

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