In March, we were presenting at the Insight Show in London with Trevor Roberts, Head of Insight at Sky, TV Products. The slides are attached below. At DVJ we have proven that advertising testing is vital to optimise campaigns, and deliver effectiveness. Tests have shown that the best performing ads need 300 fewer GRPS to…
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As of 1 March, Marieke van Echtelt will assume the position of new Managing Director at DVJ Insights and Novio Research in the Netherlands. This new position is necessary to keep the rapid growth on track and move both DVJ Insights and Novio Research into the next phase. Marieke van Echtelt previously worked at STER,…
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By Tom Mabon – DVJ Insights UK Anyone who has been on news websites or social networks in the last year, will have seen a dramatic rise in the headlines stating that certain activities were in decline, or in more sensational articles, maybe even dead. There’s even a suggested Google search of “millennials are killing”,…
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In the second book in the ‘How Brands Grow’-series, Byron Sharp and Jenni Romaniuk describe the relevance of Category Entry Points, or in other words: the motives that play a part in consumers consideration and choosing of a brand. For years we have known about the importance, but up until recently we were never quite…
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Advertising avoidance is the default for most consumers. So why do most copy testing methods insist on forcing exposure to adverts, and then measuring consumers reactions? Imagine the scenario. You sit down to watch a show, and then turn it off half way through. What did you think of it? It was boring, the characters…
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What’s the point of great research if no one ever reads it? Bring your insights to life, spread the word, create internal leverage and extend the shelf life with storybooks. That a report must inspire, comes naturally. Furthermore we noticed that stories are a great source of inspiration. In many of our research products we…
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By Tom Mabon Like most of you reading this, I believe that there is a link between brand advertising and sales. After all, it’s what has created many of our jobs, and we can all make reference to a plethora of empirical research for proof. No wonder then, that billions of pounds are spent…
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Toblerone is an iconic brand that, since its emergence in 1908, has held its triangular shape. According to legend, this shape was inspired by the Matterhorn Theodor Tobler had a view of. Last month, the company announced a change in the shape of their chocolate in the UK cost reasons. Global research agency DVJ…
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DVJ Healthcare wil met marktonderzoek een bijdrage leveren aan een verbetering van de kwaliteit van de zorg en de kosteneffectiviteit zodat medisch-specialistische zorg voor iedereen, die deze zorg nodig, heeft beschikbaar is. “Dit doen we bij DVJ Healthcare onder andere met HospitalReality. HospitalReality geeft ziekenhuizen en andere zorginstellingen zoals GGZ, gehandicaptenzorg en jeugdzorg een goed inzicht in de eigen…
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DVJ Insights onderzocht in het kader van de Patient Centricity Scan 2016 de patiëntgerichtheid van ziekenhuizen. DVJ Healthcare consultant Berend J. Bielderman licht de resultaten toe in het RTL Nieuws van zaterdag 24 september: Lees het volledige nieuwsbericht op de site van RTL Nieuws of neem contact op met DVJ Healthcare voor een uitgebreidere toelichting.
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