Jean Mineur Mediavision and DVJ Insights will measure the impact of cinema advertising

To understand more about the impact of cinema advertising, Jean Mineur Mediavision and DVJ Insights will collaborate in the development new research program.
In this global research program, we will determine the performance of cinema ads on 4 main dimensions: engagement, brand impact, direct response and brand activation. This research aims to provide insights in the unique platform of cinema advertising, and will add a new dimension to existing research about the reach of cinema advertising.

Do you want to measure the impact of your (cinema) ad? Please contact Herman Bos: herman.bos@dvj-insights.com (+31 6 28 96 89 00).